Raja Jastina Arshad

Raja Jastina Arshad is basically the powerhouse running Astro Shaw—the top dog in Malaysia’s film industry—and if that’s not enough, she’s also VP of Malay Nusantara Business at Astro. She juggles everything from film and premium content strategy to keeping their digital brands fresh and interesting. Her plate’s full: think Pay Per View, managing on-air personalities, and running the whole film distribution and marketing gig. No big deal, right? She’s been at Astro Shaw and Nusantara for over a decade, and her fingerprints are all over the place. Remember the Astro Go Beyond campaign? That was her baby, pushing people to share positive stuff online way before it was trendy. She’s the brains behind a ton of the country’s box office hits—six out of the top ten, actually, which is just wild. And if you caught “The Garden of Evening Mists” or “M for Malaysia,” you’ve got Jastina’s hustle to thank for getting those out there. Seventeen years in the game, spanning corporate, marketing, and creative lanes—she’s done it all. Back in 2011, she even steered Astro through a huge rebranding. Then when the pandemic hit and the world went sideways in 2020, she rolled out the First Run Film project, flipping Astro First into Malaysia’s biggest home cinema overnight. Basically, she kept the film industry ticking when everything else was on pause. If you’re into Malaysian cinema, odds are you’ve felt her influence, even if you didn’t know it.