Personal details
- Birth Date: 1984-05-17
- Height: 5′ 10″ (1.78 m)
- Birth Location: Kalanaur, Punjab
- Children: (1 child) Maesha Soi
- Professions: Casting Director, Actor, Director
Dinesh Sudarshan Soi is that rare breed—part storyteller, part mogul, all hustle. Born in Punjab back in ‘84, he went from professor to entertainment juggernaut without missing a beat. Dude’s got an ACCA from the UK, an M.Com, and an MBA in Marketing—so, not just a creative head but a numbers guy too. He kicked things off directing music videos, racking up over a hundred hits, with tracks like “Yeh Galiyan Yeh Chaubara” and “Baarish” blowing up all over YouTube. Not gonna lie, his stuff has a knack for going viral. But he didn’t just stop at music videos. He’s jumped into fiction with his short film “Lights, Camera, Lies” dropping on Shorts TV and Amazon Prime Video in July 2025. He’s also behind the Indian remake of “Breaking the Ice” for Dhoni’s Viralo app, if you’re into web series. As creative producer, he’s got his hands on films like “Vellapanti,” which dropped in May 2025, and the upcoming “Ram Mohammad Singh Azad” set for Independence Day. Before all that, Dinesh was a casting machine, setting records in India and Asia for the sheer number of projects. Even IMDb’s CEO handed him a trophy, which—let’s be honest—is pretty wild. He runs DS Creations, a one-stop shop for music, movies, casting, and more. Plus, he’s the top dog at BJP’s Cinema & TV association. Married to Sonia Malhotra Soi, with their daughter Maesha already making waves—this guy’s got legacy written all over him.
So, DS Creations kicked off way back in ‘99—yep, that far back—thanks to its founder who apparently had zero chill when it came to sticking to just one thing. Now, it’s spread into four totally different arms. First up, DS Creations Music: think music label dropping tracks for indie artists and big names alike. Then there’s DS Creations Entertainment, which is all about producing shows, movies, you name it—basically, if it’s on screen, they’ve probably had their hands in it. DS Creations News is their online news side, pumping out gossip, entertainment updates, and lifestyle stuff for people glued to their screens. Rounding it out you’ve got DS Creations Casting, which is into finding faces for films and handling celebrities, so yeah, if you see a fresh face in a movie, there’s a good chance they had a hand in that. Not bad for one company, right?
Life’s pretty short, isn’t it? Blink and you might miss the good stuff. The whole point is to wring every drop out of it, chase joy, get your heart broken, patch it up, and do it all over again. You never really know what’s around the corner—could be a disaster, could be the best day of your life. That’s the thrill, though. People spend too much time overthinking every little thing, waiting for some perfect moment. Guess what? It doesn’t exist. The trick is to just jump in, mess up, laugh at yourself, and make stories you’ll actually want to remember. Seriously, nobody ever looks back and wishes they’d played it safe. So, go out, get weird, love hard, take risks, break a few rules—just don’t waste a single second. Life’s not a rehearsal; it’s your one shot. Go all in.
May 17, 1984
5′ 10″ (1.78 m)
Konidela Ram Charan
Kalanaur, Punjab
Yes, Maesha Soi
41 years old