Avinash Viswanathan
Avinash Viswanathan is one of those guys who just can’t sit still when it comes to creativity. He’s from India, and he’s made quite the mark in advertising and film production. The guy’s got credits on a bunch of big brand campaigns—think the sort of stuff you see everywhere and wonder, “Who’s behind this?” Well, sometimes it’s Avinash.
He’s not just a one-trick pony, either. His hands have been all over some seriously acclaimed movies. We’re talking “The Lunchbox” (2013)—that charming little film everyone fell in love with—plus “Irudhi Suttru/Saala Khadoos” (2016), and the Oscar-winning short doc “Period. End Of Sentence” (2018). Not to mention “Paava Kadhaigal” (2020), “Writer” (2021), and “Paraasakthi” (2022). The guy’s got range, bouncing between genres and styles like it’s no big deal.
The secret sauce, honestly, is how he vibes with people. Years of working with all sorts of talent—actors, directors, whoever—means he’s picked up this knack for reading the room and rolling with the punches. The creative industry’s always shifting, but Avinash just adapts, like he’s got a sixth sense for what’s next.
When he’s not knee-deep in scripts or on a set somewhere, you’ll probably catch him sweating it out on the squash court, hitting a tennis ball, swinging a cricket bat, or just rowing for fun. Clearly, the man likes a good challenge, whether it’s on film or off.