Fatima Hayward

Fatima is the marketing brain behind Blue Finch Films, and honestly, she’s been right in the thick of things with some pretty wild and acclaimed releases. You’ve probably heard of Harmony Korine’s The Beach Bum—yeah, that sun-soaked, Matthew McConaughey fever dream? She was there, working the promos, getting the word out, hustling through the madness of festival season. Then there’s She Dies Tomorrow, which critics wouldn’t shut up about for months. Fatima had her fingerprints all over that release, too, navigating the chaos of indie film buzz and translating that weird, contagious energy into actual ticket sales. Sundance darling Ophelia? She was in on that as well, bringing her skills to a project that could’ve easily gotten lost in the noise but didn’t, thanks in part to her sharp instincts and relentless drive. But Fatima wasn’t always at Blue Finch. Before she landed there, she put in her time at SC Films International and Cinestaan, two sales agencies out of London. There, she cut her teeth on the high-stress world of international film sales, learning how to pitch movies to buyers from all over, wrangling contracts, and somehow staying sane while juggling deadlines. So, when folks talk about the indie film scene and those movies that just seem to pop out of nowhere and suddenly everyone’s raving about them, you can bet Fatima had something to do with it. She’s got that rare mix of creative vision and business grit, and she’s not afraid to get her hands dirty in the trenches of film marketing.