Why ‘Full Bush In A Bikini’ is a Viral Trend on TikTok
The phrase “Full Bush In A Bikini” has gone viral, thanks to a TikTok video by Gen Z artist Sujindah. With over 15.4 million views, the video passionately celebrates body autonomy and challenges traditional beauty standards. Sujindah’s excitement over an Etsy review where a woman posted a photo of herself in a homemade bikini — with pubic hair visible — sparked this bold movement.
“I got radicalized by that Etsy review, for real!” Sujindah exclaimed in the TikTok, emphasizing the revolutionary act of embracing body hair in a culture obsessed with hair removal.
A Feminist Statement Through Body Hair
Sujindah believes this trend represents growing frustration among women with societal expectations. “Life under capitalism keeps getting harder, and we still have to dedicate time to shave or invest in painful hair removal treatments,” she told HuffPost.
The artist emphasized that feminism allows women to choose whether they want to shave. However, she believes it’s crucial to reflect on why hair removal has been normalized and who benefits from these beauty standards.
Gen Z’s Bold Stance on Body Autonomy
Gen Z, known for challenging societal norms, sees the “full bush in a bikini” as a powerful statement against outdated misogynistic standards. The trend is not just about body hair — it’s a call to embrace self-love and reject unnecessary conformity.
As Sujindah and many TikTok users demonstrate, embracing natural beauty in this way has become a symbol of resistance against rigid beauty norms.