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You may already be familiar with fashion-forward brands like Totem, Staud and Tibi, but a new category of neutral-toned brands has emerged. From Gia Studio to Liberowe to Rohe, emerging and established brands are finding success in the more accessible and pricey segments of the contemporary womenswear market category. Their followers are fashion-conscious people who don’t want to compromise on taste, prefer fast fashion over slow fashion and are drawn to minimalism.
We’ve highlighted 20 brands that fall into this category — clothes that are easily made but wearable but never boring; most collections share a similar approach: creating a modern uniform that can be worn again in future seasons. That doesn’t mean they lack a sense of style. Each of these labels has their own approach. The best part is that most of these companies incorporate conscious sustainability practices into their daily operations.
Most of these brands are priced under $1,000 and are sold by a handful of luxury retailers that hold little or no inventory. It’s clear that contemporary brands offer a comfortable middle ground for audiences that want a personal connection to their apparel without compromising on quality or spending too much money, and without completely abandoning current trends.
Ahead, shop the contemporary designer pieces that will be in our closets this year.
Roche
Karl Mayer
Libroway
Reading
Link Studio
LII
Destruction
Bite Studio
Jiya Studio
Gia Studio is led by Vietnamese designer Lam Gia Khang, a fourth-generation tailor. The brand is known for its extreme attention to precision, sharp lines, exquisite fabrics and versatility for both office and evening wear. Thanks to the use of Vietnamese fabrics and local artisans, their heritage is brought to a wider audience through unique pleats, asymmetric cuts, shawls and sleeveless knitwear.
another tomorrow
Pottery
Bell Park
Ethiopia Studio
wear and tear
Dagmar’s House
Attersee
Author: Mullen Bigger
Holy Fire
High-level competition
