In Versace’s Spring 2025 pastel color collection, Donatella Versace looks to the brand’s Spring 1997 Versace show to pay homage to the past. However, the inspiration for many of this season’s accessories is more recent: a beauty product that’s nearly 20 years old.
In 2006, when most other fashion houses hadn’t yet gotten into the beauty business, Versace launched Bright Crystal, a fruity and floral scent. This fragrance still exists today, along with three other fragrances: Crystal Noir, Yellow Diamond, and Absolu. On the Spring 2025 runways, shiny crystal bottles appeared on wrists as charm bracelets (with juice inside!), as heel pads on mules, and as oversized clear clutches. (The fake bottle is made of plexiglass, which is more suitable for everyday use than the hand-blown glass used in perfume bottles.)
Wouldn’t it be great marketing to remind shoppers that you have a beauty brand? Yes. Is it also an eye-catching piece for a sparkly crystal lover like me? Doubly yes.
