The guest of honor at the Dior show this afternoon was not a brand ambassador but a bona fide political figure: French first lady Brigitte Macron. And lady. Macron has sat front row before — in fact that’s how her friendship with Louis Vuitton creative director Nicolas Ghesquière began (“She came to a fashion show and we went to lunch very quickly after that, and it was love at first sight,” the designer told Eskume before today marked his first Dior show this year.
The presentation of Maria Grazia Chiuri’s Spring/Summer 2025 collection centered on a performance by Italian artist SAGG Napoli, who shot arrows on the catwalk, with the models following the path of his arrows. The scene was reminiscent of the 2024 Paris Olympics, whose presence can be seen everywhere in Paris – at Charles de Gaulle airport, in the temporary stadium set up on Place de la Concorde, amid heavy traffic. The presence of Mrs. Macron, seated between Queen Sonja of Norway and Bernard Arnold, who is a head of state in his own way, cemented the Olympic image in people’s minds.
Her black suit, matching patent leather Lady Dior handbag and three sets of pearls not only stand out to the soundtrack (Charlie appears dignified and dignified). There is no doubt that Madame. Macron is the first of the Dior women.
