Prime Day 2024 is here! The retailer’s annual fall sale, running now through October 9, will feature highly anticipated markdowns across fashion, beauty, home, and electronics categories. If you don’t want to sort through thousands of Prime Day deals yourself, let our editors’ picks guide your shopping cart.
AskMe Editor’s Prime Day Picks
Vanity mirror: Conair Lighted Vanity Mirror, $47, $34
Perfect White T-Shirt: Leset Classic Margo T-Shirt, $68, $54
Lightweight hair oil: Ouai Hair Oil, $30, $24
Heated brush: BondiBoost Infrared Bounce Brush, $98, $78
The K Beauty Serum: Cosrx The 6 Peptide Skin Boosting Serum, $30, $20
Wearable tech: Oura Ring Gen3 Horizon, $349, $299
Coffee Maker: Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker, $100, $60
Hair thickening spray: IGK Body Language Thickening Spray, $34, $31
Dehumidifier: PSOS Dehumidifier, 118-ounce tank, (980 square feet), $1,099, $80
From beauty must-haves to wardrobe basics to affordable apparel featuring the season’s hottest trends, there’s no shortage of great Prime Day 2024 fashion deals. Of course, those who’ve shopped for discounts before know that many of the best Amazon Prime Day deals aren’t in the apparel department at all. The discounts on tech, home, skin, and hair care products are the real discounts. (That doesn’t stop us from highlighting the best fashion deals, though!) It’s worth mentioning the best Prime Day beauty deals, which are especially good this year — our senior beauty writers have spotted everything from liquid IV pouches to convenient dry hair towels and the popular overnight collagen mask, which they say left their skin softer after just one use. (Amazon isn’t called the “all-purpose store” for nothing!) Next, let’s take a look at the Prime Day deals that AskMe editors actually bought — from CurrentBody, Ora, La Roche-Posay, and more.
LED mask
“Someone special on my holiday gift list is buying a red light therapy mask, so what better time to buy it than during Amazon Prime Day? Among the best products, CurrentBody’s products are often recommended, because Dr. Azadeh Shirazi loves it It is FDA-approved and designed with clinically proven light wavelengths (red: 633 nanometers and near-infrared: 830 nanometers) Clinically proven to reduce wrinkles by up to 35% with continued use Very comfortable to wear!
Wearable technology
“After a jam-packed fashion month, I’m taking October to reset. What better way to get back into my daily exercise routine? I’ve heard about the Oura ring’s ability to track activity, sleep, heart rate, and more. It’s amazing, so I plan to finally pull the trigger and order one during Amazon Prime Day.
White T-shirt preferred
“You can never have too many white T-shirts—and this one is a classic—Talia Abbas, senior shopping editor!”
A must for readers
“I don’t have enough room in my apartment for a paperback, so I’m hoping to buy a Kindle for Prime Day—I know they’re usually not that expensive, but I don’t want to spend $100 on an e-reader!”
Collagen Mask
“I would 100% buy my beloved Biodance Viral Collagen Masks during Prime Day, regardless of whether they were on sale or not! They transform from a refreshing gel to a thin, clear film while you sleep using a galactose yeast fermentation filter, niacinamide, and hydrolyzed collagen to moisturize the skin, and my skin is visibly softer, smoother, and more elastic the morning after every wear.
Coffee Machine
“A joke in the office is that I have small appliances on my desk — a mini fridge, mini teapot and cups. Now all I’m missing is a single-cup coffee maker!
korean beauty essentials
“Nobody warned me about adult acne. Maybe it’s a pity, because as a teenager I would have been sad to know I still had a chance in my twenties! Like most beauty enthusiasts, I’ve always been drawn to Korean beauty and head over to Senti Senti regularly to browse the latest products IRL, for a quick solution without leaving the house. I love the big discounts on nicotinamide for those with oily skin like me and it’s a must-have for acne-prone girls.
Vanity Makeover
“Now that fall is in full swing, I’m looking forward to slowing down and getting organized at home. My dresser is in desperate need of a new, lighted mirror and a better way to organize my current jewelry. I’m excited to give it a try!
Light hair oil
“In my eternal hair care journey, Ouai Hair Oil has played a huge role in keeping my hair as healthy as ever.” – Kylie McGuigan, Associate Production Manager
Travel-Friendly Shopping
“The last time I was in Paris, I brought back a three-pack of La Roche-Posay micellar water, which I eventually ran out of. I love it; it’s not greasy and fragrance-free, but it smells great. When I’m on the go, I use it to refill a travel-size bottle, and since I need to restock as quickly as possible, Prime Day comes at the perfect time.
Hair care career
“I pick up a bottle of IGK Body Language every month and during Paris Fashion Week I also put it in a little travel spray because it’s so mildly scented and works on everything (including things like TikTok boi that also enhance my husband’s curls), so I’ll be stocking up on that. It also reminds me that I need a new jar of the unscented L’Oreal Paris Elnett hairspray that the actors secretly use backstage and some amla colostrum, see if that makes my little baby Einstein’s hair thicker!”
sunrise alarm clock
“If there was a high-tech device that could make my life a little easier, I would be willing to try it! I am not a morning person… in fact, I can never get enough beauty rest and I am generally a sleepy person. To transform my morning routine from dreadful to calming, I focus on the sunrise alarm clock.
French Pharmacy Favorites
“In the fall, I was determined to get my dry skin under control, so I re-stocked Embryolisse, an old French drugstore favorite of mine from my childhood.” —Talia Abbas, senior shopping editor
Anti-puffing mask
“111Skin’s Anti-Puffing Mask is a must-have in my beauty cabinet and is so exciting for Prime Day 2024!” —Laura Jackson, Shopping Writer
dehumidifier
“With the new season in full swing, I have a long shopping list of things I must buy (both out of need and want). At the top of the list is a new dehumidifier to help clean up my new home in New York. My small and stuffy apartment (I might also add that I have a big dog, Clarissa Schmidt).
Self-help reading
“If you have a friend who needs to balance a burgeoning business with more tasks than hours each day, business expert Natalie Dawson’s latest book, Get to Work: How to Copy Yourself and Scale Your Business, will be their best new book. Think of it as a cheat sheet so you don’t feel like you have to do it all yourself. It’s full of smart strategies for leveraging the power of your team and while you’re at it, check out her best-selling book Teamwork: How to Build High-Performing Teams. Dawson is like the no-nonsense consultant you didn’t know you needed. With Prime Day, it’s time to build your business bookshelf at a great price!
